MyHeritage, which sells DNA tests to private individuals, is careless with personal information and has incomprehensible agreements according to the Swedish consumer organization Sveriges Konsumenter. More than 26 million people around the world have been gene-tested and MyHeritage is one of the largest global players. In Sweden, it is estimated that at least 150,000 have tested themselves for genealogical purposes. Now, the Swedish consumer organization in collaboration with the Norwegian organization, Forbrukerrådet, has reported the company to Datainspektionen and the Swedish Consumer Agency for violations of the Data Protection Regulation, GDPR. Due to the unclear agreement, consumers do not know which other companies can access their information, or under what circumstances, the consumer organizations say. For more info, see