Stockholm-based Ztorage wants to make it easier to keep track of what you have in your boxes and handle the entire process of storing them. They even collect your items and boxes for you. With the help of Ztorage's digital platform, you get an overview of what's been stored and it is easy to choose what you need to retrieve.

The service is available in Stockholm, Uppsala and Södertälje and is aimed at both private and corporate customers. The price is between SEK 399 and SEK 1,999 ($40 and $200) per month, depending on how much you store. The customer pays a delivery fee when things are to be provided back to the customer but pick-up is free. Part of the business concept is that Ztorage won’t have to pay high rent as traditional storage services do, and the storage facilities do not have to be customized since customers are never at the actual storage themselves. In addition, Ztorage doesn’t need centrally located units but can be outside the city centers.
So far, Ztorage's type of storage is a new phenomenon in Sweden, the storage industry in general is relatively new to the country. In the United States, on the other hand, it is already common. To name a few already established in the U.S. are Clutter and Simply Self Storage, Simple Urban Storage, MakeSpace or Boxbee. Renting storage units from businesses like Public Storage and Extra Space Storage is routine for people who have too much stuff and has been in the U.S. since the 1960s; in Sweden it began in the late 1980s. With more and more gadgets, increased congestion and a culture of uncertainty where we increasingly change our lifestyles, we need to stow away ... for throwing away is difficult—the things in storage are all part of us.


The largest player in Sweden, Shurgard, has 36 storage facilities, and the industry, which is growing rapidly, has an estimated annual revenue of $50 million. According to SpareFoot, self storage is a $38 billion industry annually in the United States and boasts more than 50,000 facilities. Comparing the two nations’ volume of households (126.2 million in the U.S. vs 2.2 million in Sweden) and with similar consumer patterns, the Swedish storage industry could very well increase ten-fold over the coming years.

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