Enter this new Stockholm hotel and you immediately get a whiff of an era long gone. From the extravagant Art Deco staircase and the 50 or so black-and-white movie screens to the lobby's crystal chandelier by Samuel Wilkinson and the brightly lit kitchen on the balcony, everything exudes an aura of Hollywood, the Jazz Age, and the elegance of the Roaring 20s. Meanwhile, the hotel is an ultra-modern, 21st century phenomenon.
In a way it all began with Paul Urbanus Bergström, a successful businessman who was once a dominating force in and around Hötorget, the market square in central Stockholm. In the early 1920s, he built a department store at Hötorget and named it PUB after his initials. As it happened, among his many employees was a young girl named Greta Gustafsson, who worked in the millinery department and posed for him as a hat model, and who was later to become one of the world’s most glamorous movie stars — better known as Greta Garbo.
Now the store is gone, converted into the Scandic Hotel Haymarket, but PUB’s early days are still vibrantly alive. Not surprisingly, the hotel’s American brasserie is called Paul, and its wellness-oriented café is named — you guessed it — Greta’s.

International appeal
We came here on a snowy afternoon in mid-January, not exactly the recommended time to visit the Swedish capital. Still there was an air of festivity. The Haymarket is such a lively spot to begin with. Across from the hotel is the Royal Concert Hall, its tall columns still dressed for Christmas, and to the south we could see Filmstaden Sergel, one of the largest multi-screen cinemas in Stockholm. And, despite the cold, a few fruit and vegetable vendors had set up their wares in the market square, in brilliantly illuminated stands.
Following our arrival I met with Daniel Hermansson, the food and beverage manager of the hotel. “Why Haymarket,” I wondered. “Why not call it Hötorget?” His answer was short and to the point: “Because, outside Scandinavia, no one knows how to pronounce Hötorget.”
Which led to a chat about the international flavor of the place. Take Paul’s, for instance, a brasserie inspired by New York in the 20s, claiming to serve “decadent food” from both sides of the Atlantic. I noted that the menu commenced with a listing of martinis such as Queen Elisabeth, Rockefeller, and Tuxedo #2. The list even had a small preface, enquiring whether you were a dilettante who preferred your martini stirred, or the reserved type who took it extra dry, or maybe a lounger who liked it dirty.
Asked about the Rockefeller, Daniel informed me that it contained Tanqueray 10, Noilly Prat, and an oyster — but no hot sauce, so no similarity to oyster shooters in Annapolis, Maryland.
Paul’s is located upstairs near the lobby, and downstairs is Greta’s and Americain, a cocktail bar with a Caribbean touch.
As for Greta’s, apart from its focus on healthy food, it boasted everything from morning coffee to champagne in the evening.


What's old is new again
Our room did little to detract from this notion. There was Garbo, in a row of black-and-white photos above the bed, one of which featured a René Magritte-style hat suspended in empty space. I particularly liked the bold star-like Art Deco pattern on the wardrobe, a freestanding piece of furniture that also contained the in-room safe, as well as a refrigerator with a minibar. And then there was an old record player, along with a few records, such as the all-time greatest hits by Roy Orbison, Mozart’s symphony No. 36, and Earl Bostic playing sweet tunes of the roaring 20s.
Given the prominent role Greta Garbo plays in this remarkable hotel, perhaps its “do-not-disturb” signs ought to be replaced by the quote most associated with her in the public imagination: “I want to be alone.”
I had noticed a small piano near Americain: for “ragtime jazz in the evening,” explained Daniel. Then, next to the entrance stood a giant movie camera, surely one of the first ever in existence. As Daniel put it, it’s “all the 20s with a modern twist.”
For more information on this modern, old fashioned hotel in central Stockholm see www.scandichotels.se/hotell/sverige/stockholm/haymarket-by-scandic

By Bo Zaunders