H&M gets props for Muslim model
The newest campaign by Swedish fashion giant receives acclaim and respect for message and models.
Swedish clothing retailer H&M is getting international acclaim and respect for featuring a Muslim model in its advertising. Mariah Idrissi is the first model to wear a hijab in an ad for H&M's "Close the Loop" campaign about maintaining individuality and accentuating personal style.

The reinvented clothing line, promoting recycled and donated clothing, began in 2013 and is now getting more attention than ever, being hailed around the world for using the veiled model, who stands in a doorway and wears round glasses, a pale pink coat, wide black trousers and a loosely tied hijab.


“Maria Hidrissi didn’t just model for an ad campaign, she awakened the people. In a simple and quiet way she made others look at a Muslim woman without fear or contempt but with a healthy curiosity. Maria opened a conversation that has always been strained” wrote fashion blogger Muslim Girl.

See the film here: www.youtube.com/watch?v=s4xnyr2mCuI