Big Mac fashion in Sweden
As McDonald's works to improve its image in the Nordic countries, the American-based company has concentrated on initiatives in Sweden during 2015. In March, McDonald’s launched a line of clothing, linens and accessories (including rubber boots and a dog jacket) that benefited McDonald’s Swedish Ski Initiative. Bedding and wallpaper (yes, wallpaper) sales benefited the Ronald McDonald Children’s Fund. And starting this week, Big Mac loving Swedes can reserve seating for up to four people at a nearby McDonald's using the popular website Staffan Ekstam of McDonald's Sweden explained the Scandinavian branch of the firm had a good partner in the Swedish population to test the strategy ahead of other countries to see if there is demand for it.