Every shop offers their best clients some extra attention, maybe topped off with a glass of something special, but what does it take to reserve an evening in your favorite store’s special spot? You might not be able to persuade a store to close down during regular business hours for a private party, but as a loyal shopper most stores will offer you special treatment.

Shoppers of Swedish brands won’t get much more loyal than the Swedish born or bred members of SWEA and as the NY chapter visited H&M’s new flag ship store on Times Square they were treated as rock stars.
Shopping in the posh VIP lounge with their own DJ, while zipping a glass of wine, later walking the Times Square runway ... suffice to say, everyone felt right at home.
H&M CFO Henrik Henriksson and Marketing specialist and stylist Tony Everett made sure everyone was comfortable.


Photography: SWEA NY