Fashion journalist Sofia Hedström and photographer Anna Schori authors of the Swedish book, 'Fashion Manifesto - the guide for the style-savvy' were at the Strand Bookstore on Broadway and 12th St. for a book signing on August 21. The book illustrates how you can be an ecological shopper and give your clothes a second chance. Fashion Manifesto was a huge success in Sweden and Norway and has now been released by Skyhorse Publishing with a foreword by Dame Vivienne Westwood who's for several years criticized what she perceives as the "drug of consumerism".

Did you know we buy an average of 50 to 60 clothing items each year? As part of the research for the book, author Sofia Hedström did what she calls a shopping-detox - spent a whole year without any shopping.

From our comments after the NYC release of the book in Swedish: "..with every trendy new garment that ends up hanging unused at the back of the closet, we lose some clothing common sense." A New York fashion event and book launch show us how to create our own trend, or... not.

Fashion Manifesto ISBN-13: 9781620870600

The Strand Book Store (www.strandbooks.com); 828 Broadway New York, NY 10003 (212) 473-1452