Founded 15 years ago, Invest in Sweden Agency (ISA), the official government agency for foreign direct investment, was rebranded as Invest Sweden at a ceremony in Stockholm in the first week of May. The global launch of Invest Sweden will take place on May 23 at the World Exhibition in Shanghai during Sweden Day.

"We need to reorient and strengthen our brand to better reflect how we work to match international investments with business opportunities in Sweden. Operating as Invest Sweden will give us even better possibilities in our work to attract more international investments into Sweden," said Loth Hammar, Communication and Public Affairs VP.