A visit to Eton's flagship store, New York
Thursdays through Saturdays prior to Christmas the Eton Madison Av store has introduced 'Gloeggdays' - serving Restaurant Aquavit's homemade glögg, gingersnaps and 'a Swedish' shopping atmosphere.

We visited Swedish shirtmaker Eton's New York flagship store on 625 Madison Ave. on Dec. 4. Eton, a big giver, donated 20% of the day’s sales to The Children’s
 Aid Society’s health services.
The global Swedish brand is heavily involved in philanthropic work, often considered 'the shirt with a cause'... right now collaborating with Garden of Dreams for the 6th annual Children's Coat Drive, a favorite cause of Rangers' Swedish goalie Henke Lundqvist.

More information on Garden of Dreams on Children’s
 Aid Society on Henke's return to Swedish ice this fall and on Eton Shirts