Hans Davidson, CEO: “My paternal grandparents started this business back in 1928, in their kitchen so it’s nice that it’s still around and that it’s still in the family. The shirts are of excellent quality, made with a high-tech process where the fibers in the fabric are split in several directions so you don’t ever have to iron them. We’re very excited about the New York venture, and are soon to open in Montreal as well.”

Jan Borghardt, Senior Advisor “I’ve worked for this company for over 30 years, so these shirts must be good! I wear them everyday, but in the evenings when I go out I like to just wear a T-shirt. The quality is excellent, the shirts will stay absolutely wrinkle free because of the heat from your body. It’s also an heirloom you’re buying. This is a shirt your son will wear, too.”

Sebastian Dollinger, Creative Manager and Henrik Lundqvist, hockey star (goaltender for the New York Rangers). Does Lundqvist really wear Eton shirts? "Sure I do!"